Title:  Marketing Performance Specialist (NJUS)

Purpose of Position

The Marketing Performance Specialist will be responsible for data collection, organization, and analytical storytelling of digital marketing campaigns. This role will be a highly influential part of the team—someone that is relied upon for actionable guidance and problem-solving. The Specialist will create, maintain, and interpret reports that empower the Digital Marketing team to make real-time, data-driven decisions that increase campaign effectiveness. The Specialist will also maintain tagging and will be expected to demonstrate a deep understanding of prospect-facing digital channels, most notably SEO/SEM, display, and social media, and relevant regulatory guidelines (CCPA, GDPR, etc.). 

Tasks and Responsibilities

Data Collection/Organization
o    Manage and create new processes for data collection to further drill down into performance insights within the regulatory boundaries, such as GDPR, CCPA, etc.
o    Manage tagging efforts across domains and oversee agency tagging to maintain regulatory compliance and website performance 
o    Responsible for identifying new data parameters to collect/track and ensuring data integrity and accuracy of all reports and dashboards
Analytical Storytelling
o    Develop interactive dashboards that showcase the effectiveness of marketing campaigns by establishing and analyzing key performance indicators
o    Keep key business stakeholders up to date on current campaigns, not only in relation to performance insights but making suggestions to increase marketing effectiveness, when necessary
o    Leverage multiple datasets to create detailed reports and leverage visualizations to best convey insights
o    Create ad-hoc reports to support stakeholder initiatives and inquiries

Education

Certifications and Licenses

Years of Experience

Core Competencies

Knowledge, Skills, Abilities and Other (KSAOs)

•    Experience with Adobe Analytics, tag management applications, and advanced Microsoft Office knowledge including Excel and PowerPoint is required
•    Experience with Salesforce, Google AdWords/SA360, Google Search Console, OneTrust, SQL, and using BI tools, such as Tableau, is desired
•    Strong problem-solving and analytical mindset with the ability to transform analysis into actionable recommendations and communicate them in a compelling way
•    Strives for positive results and a strong work ethic that values follow-through and accountability; ability to manage multiple projects and timelines simultaneously
•    Collaborative, personable, and ability to develop relationships at all levels of the organization
•    Strong technical aptitude, including ability and desire to learn new systems, identify process efficiencies and value-added enhancements